7 Ways To Market On The Cheap

Not all advertising costs big bucks. An ad in this ezine is probably THE cheapest way to reach a large quality audience. Here are some other ways to save big on very effective ads:

* Desktop publishing makes catalogs and brochures easy to produce. Create your own booklet to include with orders.

* Get a toll free number. Even though long distance calls aren't nearly as expensive as they used to be, many customers will call you faster if you list an 800 number. Using the phone to sell person-to-person is often the fastest way to get a buy.

* Advertise in specialty and neighborhood newspapers. I get incredible response advertising in an entertainment paper placed in restaurants. A classified ad is just $10 per week.

* Buy TV ads on cable TV. Cable rates are cheaper and you can limit your commercials to specific parts of your city.

* Get a big cell phone package and give your cell number out to everyone. When customers can reach you just about any time, you get the sale.

* Give away or sell your own video. Nine in ten people own a DVD or VCR. One friend has sold hundreds of his video telling how he earns a living selling antiques on eBay.